Malaysia Rallies Industry Players for Visit Malaysia Year 2026

Representatives from Tourism Malaysia posing for a photo outside of Hibiscus Grand Ballroom at Lexis Hibiscus Port Dickson - Lexis Hotels & Resorts

Tourism Malaysia advanced preparations for Visit Malaysia Year 2026 (VMY2026) with an engagement session at Lexis Hibiscus Port Dickson on 13 March 2025. Following a successful launch of the TMM2026 logo, song, promotional video, and mascot, this initiative strengthens collaboration between government agencies, tourism associations, airlines, hotels, and travel operators.

YB Nicole Tan Lee Koon, Negeri Sembilan’s EXCO for Tourism, Arts, and Culture, ofciated the session, highlighting the need for public-private synergy. Tourism Malaysia also announced RM130 million in aviation and tourism grants to boost air connectivity. With strong strategies in place, Malaysia aims to welcome 45 million tourists and generate RM270 billion in revenue by 2026, building on a record 38 million arrivals in 2024.